Vision, Brand Promise and Uniquenesses

Our Letshego

Letshego is a Setswana term meaning ‘support’. At Letshego we provide financial support to our customers. Our new brand mark is a stronger, bolder and more modern depiction of the Letshego tripod - it represents the “delta” or difference we deliver, built on three principles:

A Strong Base

This represents the fact that our operations are built on a strong foundation of operational experience and stability.

Upward and Forward Motion

We are committed to our customers and aim to grow our franchise both to achieve financial success and to improve life through the provision of simple, appropriate and affordable solutions.

Partnerships with Stakeholders

Our approach to growth is built on nurturing partnerships with stakeholders that are instrumental in enabling us to achieve our vision to be a leading African financial services provider.

We have Enhanced our Vision and Strategy

Our strategic pillars remain a constant focus in aligning our business goals across all markets. These three imperatives ultimately support our vision and inclusive finance agenda by putting our customer at the centre of everything we do. The successful delivery of our strategic pillars is largely due to impactful strategic partnerships, which accelerate us towards our goal of becoming Africa’s leading inclusive finance group.