Vision, Brand Promise and Uniquenesses
Letshego is a Setswana term meaning ‘support’. At Letshego we provide financial support to our customers. Our new brand mark is a stronger, bolder and more modern depiction of the Letshego tripod - it represents the “delta” or difference we deliver, built on three principles:
A Strong Base
This represents the fact that our operations are built on a strong foundation of operational experience and stability.
Upward and Forward Motion
We are committed to our customers and aim to grow our franchise both to achieve financial success and to improve life through the provision of simple, appropriate and affordable solutions.
Partnerships with Stakeholders
Our approach to growth is built on nurturing partnerships with stakeholders that are instrumental in enabling us to achieve our vision to be a leading African financial services provider.
We have Enhanced our Vision and Strategy