The Africa diversification strategy gains momentum

Adding to the momentum from Letshego Uganda's inception in 2006, Letshego started up consumer finance businesses in both Swaziland and Tanzania in 2007. Both businesses were organic developments, with significant support in leadership, strategy, technology and operations being provided by the Botswana team. The Tanzanian subsidiary trades as Faidika, which is Swahili for "benefit", and has acquired strong brand equity in the Tanzanian market.