Vignette: Touching Lives: Faidika Limited (Letshego Tanzania)

Since 2011, Faidika has been running an annual ‘Touching Lives’ campaign aimed at both encouraging and rewarding productive loan use, as well as gathering critical customer and social performance data.

Customers are invited to apply for a TSH1 million cash prize by demonstrating to Faidika how the funds they borrowed were used productively to improve the living standards of not only the customer and their household but the community at large.

A recent winner, Amiri Athumani from the Mwalimu region used his loan to drill a well in his drought-stricken village. Villagers had to previously travel more than 1km to the closest clean water source, but with Athumani’s well and for a small fee, water could now be accessed in the village. This left the villagers with more time to pursue other tasks rather than having to make multiple strenuous journeys to collect water.